In the 1970's, Ray Kroc is far ahead of the competition. Butwhen a burger chain claiming to be king poaches histhird-highest ranking executive, Don Smith, it's war. Smithre-engineers the emerging rival, using the best ideas of hisformer franchise to modernize the brand. In an unprecedentedmove, Ray Kroc brings on a world renowned chef to develop thechicken nugget, breakfast, and try to crush the would-be kingonce and for all.