Lord Sugar summons the two front-runners to the British Museumto set them their final challenge. To win his £250,000investment, each finalist must launch a new business - andsome of this year's fired candidates are welcomed back to helpthem out. They have three days to create a new brand for theircompany, produce a digital billboard and direct and edit atelevision advert. Then they must pitch the business to LordSugar and a room full of industry experts at London'sPennington Street Warehouse.
