At the halfway mark of the season, Gordon wants to make surethe eight remaining entrepreneurs - one of which he willultimately invest in - have the ability to make noise and goviral on social media. Gordon himself knows the importance ofdigital marketing skills and has amassed 100 million followersacross his social media making him the most-followed chef onsocial media. Instead of testing cooking abilities, this weekGordon challenges the contestants to create an entertaining,educational and easy to follow TikTok recipe video. Usingingredients surrounding them on the Underwood Family Farm inMoorpark, California, the teams will have three hours tocreate a video that showcases the step-by-step preparation of avegetarian dish. Then, the clarity of the instructional videowill be put to the test when everyday home cooks and expertsincluding Next Level Chef Season 1 Winner Stephanie "Pyet"Despain and food TikTok content creator Owen Han try to makethe dish using the video the teams create. One person from theteam who misses the mark on creating a clear and engaging videowill be sent home.
