It's 1935 and a hot-headed Kentucky gas station owner namedHarland Sanders develops a new method for making friedchicken, drawing customers from far and wide. Soon, toughtimes force him to take his secret recipe on the road, as heworks to establishes franchises across the country. Over time,he builds a national fast-food brand, becoming a culturalicon. But when his company is sold to a food conglomerate whochanges his recipe for cost cutting measures, he goes to waragainst his own chicken empire--and wins.